Authors :
Galih Permadi; Muhaimin Dimyati; Salahudin
Volume/Issue :
Volume 6 - 2021, Issue 7 - July
Google Scholar :
http://bitly.ws/9nMw
Scribd :
https://bit.ly/3xEr0sS
Abstract :
This study aims to analyze the effect of service
quality using dimensions according to Parasuraman in
Lupiyoadi (2006: 182). These dimensions include tangible,
reliability, responsiveness, assurance, and empathy. The
study used primary data in the form of a questionnaire
given to visitors to the Kertowono tea garden agrotourism inn, Gucialit district, Lumajang regency. The
sample in this study were 100 respondents. Data were
analyzed using multiple linear regression test. The results
of the study show that both partially and simultaneously
tangible, reliability, responsiveness, assurance, and
empathy variables have a positive and significant effect on
customer satisfaction
Keywords :
Tangible, Reliability, Responsiveness, Assurance, Emphaty, Consumer Satisfaction
This study aims to analyze the effect of service
quality using dimensions according to Parasuraman in
Lupiyoadi (2006: 182). These dimensions include tangible,
reliability, responsiveness, assurance, and empathy. The
study used primary data in the form of a questionnaire
given to visitors to the Kertowono tea garden agrotourism inn, Gucialit district, Lumajang regency. The
sample in this study were 100 respondents. Data were
analyzed using multiple linear regression test. The results
of the study show that both partially and simultaneously
tangible, reliability, responsiveness, assurance, and
empathy variables have a positive and significant effect on
customer satisfaction
Keywords :
Tangible, Reliability, Responsiveness, Assurance, Emphaty, Consumer Satisfaction
