This study aims to determine the effect of
product quality, product availability and price
perception on purchasing decisions and their
implications for customer loyalty. Customers from the
company was taken as a respondent, both primary and
secondary data were used in the study. Secondary data is
taken from various sources such as journals, books and
other data. Primary data were collected using a
questionnaire distributed to the target respondents.
Using accidental sampling technique, the total number of
respondents collected was 100 respondents. Path analysis
is applied in this research. The results show that product
quality, product availability and price perception have a
significant influence on purchasing decisions. It was
found that the quality of the product, Product
availability and purchasing decisions have a significant
influence on loyal consumers. At the managerial level,
this research contributed to company to improve
product availability and product quality if you want to
purchase decisions and increase customer loyalty.
Keywords : Product Quality, Product Availability, Price Perception, Purchasing Decisions and Customer Loyalty.