Authors :
Ogirala Murali Krishna; Tallapaneni Rahul; Thopuri Ravindra Babu; K.S. Vijaya Lakshmi
Volume/Issue :
Volume 7 - 2022, Issue 11 - November
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3TZdWJM
DOI :
https://doi.org/10.5281/zenodo.7349473
Abstract :
Nowadays, poultry farmers are facing a lot of
problems with selling their poultry products to
customers. Between the customers and farmers, there
are some kinds of mediators, who buy chicken from
farmers and distribute it to chicken shops. These
mediators are buying chicken less than the actual
market price from farmers, which results in a loss for
the farmers. This mobile application allows customers to
directly contact the farmers and purchase the chicken at
the actual price, so that both the farmers and customers
can benefit from this application. Direct marketing
allows the farmers to get a reasonable profit, and the
customers to get fresh chicken at a liable price. We are
in the process of including possible different products
from farmers in this app.
Keywords :
Poultry Farmer, Consumer, Mobile Application, Direct Marketing.
Nowadays, poultry farmers are facing a lot of
problems with selling their poultry products to
customers. Between the customers and farmers, there
are some kinds of mediators, who buy chicken from
farmers and distribute it to chicken shops. These
mediators are buying chicken less than the actual
market price from farmers, which results in a loss for
the farmers. This mobile application allows customers to
directly contact the farmers and purchase the chicken at
the actual price, so that both the farmers and customers
can benefit from this application. Direct marketing
allows the farmers to get a reasonable profit, and the
customers to get fresh chicken at a liable price. We are
in the process of including possible different products
from farmers in this app.
Keywords :
Poultry Farmer, Consumer, Mobile Application, Direct Marketing.
