Authors : Panida Galajak; Kanchananthon Nawapornkongpreecha; Uthen Yooboonline

Volume/Issue : Volume 9 - 2024, Issue 7 - July

Google Scholar : https://tinyurl.com/2y9mmzmr

Scribd : https://tinyurl.com/2b8w3678

DOI : https://doi.org/10.38124/ijisrt/IJISRT24JUL1849

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : The purpose of this research is to study accounting strategies that affect business success from financial, customer, and internal operations perspectives. and learning and development of beauty clinics in Bangkok by using a questionnaire It is a tool for this study. The sample group used in this study The sample group used in this study was accounting directors. Accounting Manager Head of Accounting Department and accounting staff of the private hospital business in Bangkok, totaling 364 people, Statistics used in the study include number, percentage, mean, standard deviation, and Multiple Regression Analysis.  Major Findings 1)] management accounting Affects business success, financial perspective of beauty clinics in Bangkok. 2) Application of management accounting Affecting business success, customer perspective of beauty clinics in Bangkok. 3) Application of management accounting Affects the success of the business from a perspective on the internal operations of beauty clinics in Bangkok. 4) Application of management accounting Affects the success of the business, perspectives on learning and development of beauty clinics in Bangkok.

Keywords : Application of Management Accounting; Beauty Clinic; Bangkok.

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