In today’s competitive market, companies
continually need to keep themselves updated with the
changing demand of the customer. The customer now
has a wide variety of products at competitive prices to
choose from. In order to survive in this stringent
competition, it is very important to monitor the
requirements of the consumer. This is where Quality
Function Deployment plays an earnest and
unfathomable role. Quality Function Deployment
(QFD) is a veracious process, which helps to determine
product development characteristics, which includes
technical requirements based on customer preferences.
With the use of integrated matrix called House of
Quality, the process considers the various influences
acting during the design to promote concurrent
engineering, leading to aggrandize product acceptance.
It is a planning tool used to fulfill customer expectations
including important quality assurance points, which
would be used until the production stage. This paper
gives a systematic method to generate House of Quality
with an example of an air conditioner.
Application of this tool not only saves time and
efforts to manufacture a new air conditioner, but also
reduces risks related to the launch of a new product in
the market because of increasing competitiveness with
other existing brands.
Keywords : House of Quality, Voice of Customer, Weighted Approach, Technical Characteristics, Correlation Matrix, Importance Ratings.