The emergence of a variety of similar restaurants with different quality and competitive prices provides an opportunity for consumers to choose products according to their respective tastes. On the other hand, service provider or food industry should pay more attention to various aspects in order to meet the wishes of customers including restaurants such as Waroeng Special Sambal (Waroeng SS). This study was aimed to assist the management of Waroeng SS in the identification of customer satisfaction and desire using Quality Function Deployment (QFD) method. The method used in this study was quantitative method namely the QFD. Data of this study were obtained from the survey by giving questionnaires to 100 customers in Waroeng SS. Based on QFD analysis, it can be known that the order of priority requirements of Waroeng SS customers are taste, price, toilet, portion, menu variation, strategic place, presentation time, unique presentation, parking, cleanliness, and friendly service.

Keywords : QFD; Restaurants Analysis; Food Industry; Costumers Requirement; HOQ.