This paper examined Application of theory of
Anne Roe of vocational development in rebranding
secondary school students’ choice of career in Nigerian
education system. Being one of the first model to show the
link between childhood events, it has received a lot of
attention when it comes to showing psychological needs
with career choices. The paper looked into the basics of the
vocational development theory by discussing how
individuals are integrated entities whose categorization
should be based on both his conscious and unconscious
need patterns. Relevant literatures reviewed point to the
fact the theory’s applicability is very vital in helping
individuals to choose careers and progress in them. The
paper further conversed on how the theory classified
parenting rearing practices into being protective and
preventive, avoidant and/or accepting and how these are
consequent upon career orientation. Moreover, the paper
discourse also centered on how the main postulations of
the theory could be applied to rebrand secondary school
education in Nigeria for example by how the counselor
should enable parent gain awareness on the implication of
not meeting the psychological and physical needs of the
child as they may end up lacking value; and also, how the
counsellor should educate parents and clients in
understanding why people have different interest to a
particular occupation. Finally, the paper revealed that
proper application of the vocational development theory
would significantly influence students to developed self-
concept, self-esteem, and interest to the world work. It
therefore recommended that parents should guide the
choice of career of their children rather than determine
what it is to be and that there should be consultation
between parent and the child with the counsellor in order
to make meaningful choices in careers.