- In recently we have seen some massive growth of interest in public about AR & VR. Companies are investing big such as Microsoft, Facebook, HTC, Google etc, like Microsoft is working on mixed reality where they will put all the new technologies such as Artificial intelligence, Augmented reality, Virtual reality, interactive holograms etc to give best mixed reality experiences to the upcoming users. Research suggests that by improving AR & VR technology we can make difference in all the section of technology like the way we communicate, the media consumption, it will affect our life altogether in the new era of technology. In this study we are focusing on the industry evolution of this, by going through the various public website to collect the data, and all the trends we have seen in past couple of years. People are also accepting these technologies in their dayto-day life. As companies are investing big, it is evident that this technology will grow more in the future and we can expect boom in this industry in upcoming years of our life. We’ll look into the new innovations in this technology domain and try to make sense from our observations.

Keywords : Virtual Reality, Augmented Reality, Digital Environment, Mixed Reality.