Artificial Intelligence – An Emerging Tool in Growth of M-Commerce


Authors : Dr. Dhananjay Vishwakarma; Shubham Sonkar; Saurabh Kumar Keshari

Volume/Issue : Volume 8 - 2023, Issue 3 - March

Google Scholar : https://bit.ly/3TmGbDi

Scribd : https://bit.ly/43foRom

DOI : https://doi.org/10.5281/zenodo.7811095

Abstract : Technology is changing our lives at a pace faster than ever. The latest technological developments are reshaping industries, economies, and communities. Mobile Commerce (M-Commerce) has become a dominant area which is influencing operations in different industries and sectors of the economy. Every company concentrates on high-performing marketing techniques and it also wants to know which marketing techniques yield the highest return on investment. But keeping track of and analyses data from all the media channels take a lot of effort. Here, Artificial Intelligence (AI) has taken a new shape in resolving the problem. MCommerce is transforming the way businesses are conducted, opening up a variety of new opportunities, and establishing new marketplaces. M-Commerce is an online mechanism for sale and purchase of products, services and information through smartphones, tablet PCs, iPads and laptops using wireless technology. In this study Authors have explored the obstacles of Mcommerce, as well as the role of AI in M-commerce. In accordance with the secondary data available, this research also discusses the effect of AI on M-commerce. On the basis of its past trends, further study focus to analyses the growth prospects of M-commerce.

Keywords : Artificial Intelligence, Technology, E-Commerce, M-commerce.

Technology is changing our lives at a pace faster than ever. The latest technological developments are reshaping industries, economies, and communities. Mobile Commerce (M-Commerce) has become a dominant area which is influencing operations in different industries and sectors of the economy. Every company concentrates on high-performing marketing techniques and it also wants to know which marketing techniques yield the highest return on investment. But keeping track of and analyses data from all the media channels take a lot of effort. Here, Artificial Intelligence (AI) has taken a new shape in resolving the problem. MCommerce is transforming the way businesses are conducted, opening up a variety of new opportunities, and establishing new marketplaces. M-Commerce is an online mechanism for sale and purchase of products, services and information through smartphones, tablet PCs, iPads and laptops using wireless technology. In this study Authors have explored the obstacles of Mcommerce, as well as the role of AI in M-commerce. In accordance with the secondary data available, this research also discusses the effect of AI on M-commerce. On the basis of its past trends, further study focus to analyses the growth prospects of M-commerce.

Keywords : Artificial Intelligence, Technology, E-Commerce, M-commerce.

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.
Subscribe
OR

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.
Subscribe