Authors :
Dr. Dhananjay Vishwakarma; Shubham Sonkar; Saurabh Kumar Keshari
Volume/Issue :
Volume 8 - 2023, Issue 3 - March
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://bit.ly/43foRom
DOI :
https://doi.org/10.5281/zenodo.7811095
Abstract :
Technology is changing our lives at a pace
faster than ever. The latest technological developments
are reshaping industries, economies, and communities.
Mobile Commerce (M-Commerce) has become a
dominant area which is influencing operations in
different industries and sectors of the economy. Every
company concentrates on high-performing marketing
techniques and it also wants to know which marketing
techniques yield the highest return on investment. But
keeping track of and analyses data from all the media
channels take a lot of effort. Here, Artificial Intelligence
(AI) has taken a new shape in resolving the problem. MCommerce is transforming the way businesses are
conducted, opening up a variety of new opportunities,
and establishing new marketplaces. M-Commerce is an
online mechanism for sale and purchase of products,
services and information through smartphones, tablet
PCs, iPads and laptops using wireless technology. In this
study Authors have explored the obstacles of Mcommerce, as well as the role of AI in M-commerce. In
accordance with the secondary data available, this
research also discusses the effect of AI on M-commerce.
On the basis of its past trends, further study focus to
analyses the growth prospects of M-commerce.
Keywords :
Artificial Intelligence, Technology, E-Commerce, M-commerce.
Technology is changing our lives at a pace
faster than ever. The latest technological developments
are reshaping industries, economies, and communities.
Mobile Commerce (M-Commerce) has become a
dominant area which is influencing operations in
different industries and sectors of the economy. Every
company concentrates on high-performing marketing
techniques and it also wants to know which marketing
techniques yield the highest return on investment. But
keeping track of and analyses data from all the media
channels take a lot of effort. Here, Artificial Intelligence
(AI) has taken a new shape in resolving the problem. MCommerce is transforming the way businesses are
conducted, opening up a variety of new opportunities,
and establishing new marketplaces. M-Commerce is an
online mechanism for sale and purchase of products,
services and information through smartphones, tablet
PCs, iPads and laptops using wireless technology. In this
study Authors have explored the obstacles of Mcommerce, as well as the role of AI in M-commerce. In
accordance with the secondary data available, this
research also discusses the effect of AI on M-commerce.
On the basis of its past trends, further study focus to
analyses the growth prospects of M-commerce.
Keywords :
Artificial Intelligence, Technology, E-Commerce, M-commerce.
