Authors :
Efren L. Burgos, MAT; Von Giese, Gwyneth Ghaile S;Blanco, Byron Vince; Chavez, Mark Kevin M; Cornejo, Justin Arnel P; Encarnacion, Racel Gwen S; Hipolito, Alliah TJ S; Marabur, Abdul-Raiz H; Pacia, Abram Vinzell L
Volume/Issue :
Volume 7 - 2022, Issue 1 - January
Google Scholar :
http://bitly.ws/gu88
Scribd :
https://bit.ly/34kWWJO
DOI :
https://doi.org/10.5281/zenodo.5890340
Abstract :
Over the past years, social media has
become widely used by every individual. It has brought
new opportunities as it grows every day. This study
discusses Filipino and foreign aspiring social media
influencers' lived experiences, who create content for the
viewing public. Methods: This research followed a
phenomenological research design in understanding the
lived experiences of aspiring social media influencers
relative to the central question: "What are the common
strategies that aspiring social media influencers utilize to
thrive in the multimedia world?" The data were
gathered through thirty semi-structured interviews and
were analyzed using an inductive approach to develop
themes. Findings: The study reveals that every aspiring
individual with diverse background shares common
difficulties such as getting negative feedbacks and lack of
inspiration for content, but they overcome them through
their audience and self. Furthermore, this study shows
how aspiring social media influencers have frequent trials
being an influencer, how they build a relationship with
their audience and the contrast between on and off cam.
Conclusion: The aspiring social media influencers
showcased their capability in adjusting and conquering
the social media industry to maintain their position and
further establish what they already have. It covers the
complex unforeseen lives of aspiring social media
influencers; they show how resilient they can be despite
how harsh their work and ambition are.
Recommendation: The researchers suggest that the range
of participants be increased, interview influencers
globally to encounter different types of content creators,
and extend the number of following of aspiring social
media influencers to further investigate the experiences
tackled by aspiring social media influencers.
Keywords :
Digital World, Internet, Viral, Motivators, Network.
Over the past years, social media has
become widely used by every individual. It has brought
new opportunities as it grows every day. This study
discusses Filipino and foreign aspiring social media
influencers' lived experiences, who create content for the
viewing public. Methods: This research followed a
phenomenological research design in understanding the
lived experiences of aspiring social media influencers
relative to the central question: "What are the common
strategies that aspiring social media influencers utilize to
thrive in the multimedia world?" The data were
gathered through thirty semi-structured interviews and
were analyzed using an inductive approach to develop
themes. Findings: The study reveals that every aspiring
individual with diverse background shares common
difficulties such as getting negative feedbacks and lack of
inspiration for content, but they overcome them through
their audience and self. Furthermore, this study shows
how aspiring social media influencers have frequent trials
being an influencer, how they build a relationship with
their audience and the contrast between on and off cam.
Conclusion: The aspiring social media influencers
showcased their capability in adjusting and conquering
the social media industry to maintain their position and
further establish what they already have. It covers the
complex unforeseen lives of aspiring social media
influencers; they show how resilient they can be despite
how harsh their work and ambition are.
Recommendation: The researchers suggest that the range
of participants be increased, interview influencers
globally to encounter different types of content creators,
and extend the number of following of aspiring social
media influencers to further investigate the experiences
tackled by aspiring social media influencers.
Keywords :
Digital World, Internet, Viral, Motivators, Network.
