Ascending the Interactive Multimedia Culture: The Lived Experiences of Aspiring Social Media Influencer

Authors : Efren L. Burgos, MAT; Von Giese, Gwyneth Ghaile S;Blanco, Byron Vince; Chavez, Mark Kevin M; Cornejo, Justin Arnel P; Encarnacion, Racel Gwen S; Hipolito, Alliah TJ S; Marabur, Abdul-Raiz H; Pacia, Abram Vinzell L

Volume/Issue : Volume 7 - 2022, Issue 1 - January

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Over the past years, social media has become widely used by every individual. It has brought new opportunities as it grows every day. This study discusses Filipino and foreign aspiring social media influencers' lived experiences, who create content for the viewing public. Methods: This research followed a phenomenological research design in understanding the lived experiences of aspiring social media influencers relative to the central question: "What are the common strategies that aspiring social media influencers utilize to thrive in the multimedia world?" The data were gathered through thirty semi-structured interviews and were analyzed using an inductive approach to develop themes. Findings: The study reveals that every aspiring individual with diverse background shares common difficulties such as getting negative feedbacks and lack of inspiration for content, but they overcome them through their audience and self. Furthermore, this study shows how aspiring social media influencers have frequent trials being an influencer, how they build a relationship with their audience and the contrast between on and off cam. Conclusion: The aspiring social media influencers showcased their capability in adjusting and conquering the social media industry to maintain their position and further establish what they already have. It covers the complex unforeseen lives of aspiring social media influencers; they show how resilient they can be despite how harsh their work and ambition are. Recommendation: The researchers suggest that the range of participants be increased, interview influencers globally to encounter different types of content creators, and extend the number of following of aspiring social media influencers to further investigate the experiences tackled by aspiring social media influencers.

Keywords : Digital World, Internet, Viral, Motivators, Network.


Paper Submission Last Date
30 - June - 2023

Paper Review Notification
In 1-2 Days

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