The present study was focused on Bilkhawthlir block in Kolasib district of Mizoram. The interview schedule was developed to measure the attitude levels of the respondents towards the SHG. A total number of 120 respondents were selected out of which 60 respondents were members of Self Help Group and the other 60 respondents were non-members. The results of the comparative study revealed that the majority of the members 55.00% have medium level of attitude which were followed by high level of knowledge 28.33% and low level of attitude which is of 16.67% whereas in non member, 46.67% acquired low level of attitude while 41.66% of them having medium level of attitude and only 11.66% had the high level of attitude towards Self Help Group. Association of member and non-member found no significant at 0.05% level of significance. From the results, it is cleared that majority of the non-members (both medium and high level) were having favorable attitude towards SHGs. Hence, their attitude towards SHG would act as a encouraging factor for future adoption of SHGs by the non-members.
Keywords : SHG, attitude, association.