Barriers toward Purchasing Online Travel Services: A Study of Indian Travel Agencies


Authors : Pawan Kumar; Dr. Vineet Kumar

Volume/Issue : Volume 8 - 2023, Issue 3 - March

Google Scholar : https://bit.ly/3TmGbDi

Scribd : https://bit.ly/3nR7t9q

DOI : https://doi.org/10.5281/zenodo.7802288

Abstract : - Online travel booking has been growing in popularity in India in recent years. However, despite the convenience it offers, there are still some barriers that prevent many people from using it. This study aimed to identify the barriers to online travel booking in India and to provide recommendations for how these barriers can be overcome. The study was conducted through an extensive review of existing literature and a survey of 500 individuals or interviewed 20 travelers who had booked travel online in the past year. The results showed that the main barriers to online travel booking were a lack of trust in online payment systems, concerns about security and privacy, and difficulties in navigating and using online booking platforms. Based on these findings, the study recommends that travel companies invest in building trust and credibility with their customers through transparent and secure payment systems, and that they provide user-friendly interfaces to develop the trust of travelers.

Keywords : Online Booking, Barriers, Trust, Travel.

- Online travel booking has been growing in popularity in India in recent years. However, despite the convenience it offers, there are still some barriers that prevent many people from using it. This study aimed to identify the barriers to online travel booking in India and to provide recommendations for how these barriers can be overcome. The study was conducted through an extensive review of existing literature and a survey of 500 individuals or interviewed 20 travelers who had booked travel online in the past year. The results showed that the main barriers to online travel booking were a lack of trust in online payment systems, concerns about security and privacy, and difficulties in navigating and using online booking platforms. Based on these findings, the study recommends that travel companies invest in building trust and credibility with their customers through transparent and secure payment systems, and that they provide user-friendly interfaces to develop the trust of travelers.

Keywords : Online Booking, Barriers, Trust, Travel.

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