Authors :
Pawan Kumar; Dr. Vineet Kumar
Volume/Issue :
Volume 8 - 2023, Issue 3 - March
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://bit.ly/3nR7t9q
DOI :
https://doi.org/10.5281/zenodo.7802288
Abstract :
- Online travel booking has been growing in
popularity in India in recent years. However, despite the
convenience it offers, there are still some barriers that
prevent many people from using it. This study aimed to
identify the barriers to online travel booking in India
and to provide recommendations for how these barriers
can be overcome. The study was conducted through an
extensive review of existing literature and a survey of
500 individuals or interviewed 20 travelers who had
booked travel online in the past year. The results showed
that the main barriers to online travel booking were a
lack of trust in online payment systems, concerns about
security and privacy, and difficulties in navigating and
using online booking platforms. Based on these findings,
the study recommends that travel companies invest in
building trust and credibility with their customers
through transparent and secure payment systems, and
that they provide user-friendly interfaces to develop the
trust of travelers.
Keywords :
Online Booking, Barriers, Trust, Travel.
- Online travel booking has been growing in
popularity in India in recent years. However, despite the
convenience it offers, there are still some barriers that
prevent many people from using it. This study aimed to
identify the barriers to online travel booking in India
and to provide recommendations for how these barriers
can be overcome. The study was conducted through an
extensive review of existing literature and a survey of
500 individuals or interviewed 20 travelers who had
booked travel online in the past year. The results showed
that the main barriers to online travel booking were a
lack of trust in online payment systems, concerns about
security and privacy, and difficulties in navigating and
using online booking platforms. Based on these findings,
the study recommends that travel companies invest in
building trust and credibility with their customers
through transparent and secure payment systems, and
that they provide user-friendly interfaces to develop the
trust of travelers.
Keywords :
Online Booking, Barriers, Trust, Travel.
