Authors :
Olasunkanmi Adesanya Ogunade
Volume/Issue :
Volume 11 - 2026, Issue 1 - January
Google Scholar :
https://tinyurl.com/bdzjrtd2
Scribd :
https://tinyurl.com/mstuzd8n
DOI :
https://doi.org/10.38124/ijisrt/26jan826
Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.
Abstract :
In an era where AI-generated video and audio can convincingly imitate corporate leaders, the latency between
misinformation and credible verification, the Trust Velocity Gap (TVG) has collapsed to near zero. This paper argues that
traditional crisis-response windows (e.g., 24 hours) are obsolete. Instead, a Zero-Hour mandate governs the trajectory of
corporate reputational risk and stakeholder financial stability. We define the TVG, articulate a Zero Hour readiness
framework, and propose metrics and governance mechanisms to protect long term value. Through theoretical framing and
scenario analysis, the paper demonstrates that rapid, validated, pre-vetted communications within the first sixty minutes
are determinative for investor confidence, employee trust, customer loyalty, and procurement stability.
Keywords :
Crisis Communication, Asymmetric Encryption, Deepfakes, Argumentation Theory, Source Credibility, Purchasing Power.
References :
- Avital, M., & Teigland, R. (2024). Synthetic Realities and the Future of Trust in Digital Ecosystems. Journal of Strategic Information Systems, 33(1), 101-118. https://doi.org/10.1016/j.jsis.2024.101782
- Floridi, L. (2025). The Ethics of Information and Post-Veridical Societies. Philosophical Transactions of the Royal Society A, 383(2250), 20230114. https://doi.org/10.1098/rsta.2023.0114
- Gupta, P., & Singh, R. (2024). Measuring Rumor Diffusion in Social Networks: A Metric Framework. Proceedings of the 2024 International Conference on Social Computing and Behavioral Modeling, 45-59. https://doi.org/10.1109/ICSCBM.2024.12345
- Levenson, M. (2025). Fact-checking in the Age of AI-generated Media. Oxford University Press. https://www.oxford.ac.uk/press/ai-media-verification
- Levenson, M. (2025). Trust and Verification in Corporate Communications. Journal of Business Ethics, 182(3), 567-582. https://doi.org/10.1007/s10551-025-05241-w
- Ogunade, O. A. (2026). Zero-Hour Crisis Dynamics and the Trust Velocity Gap: A Triple-Lock Framework for Corporate Resilience. [Unpublished Manuscript]. https://doi.org/10.researchgate/sunkyog.2026.001
- Pearl, J. (2000). Causality: Models, Reasoning, and Inference. Cambridge University Press.
- Wheeler, K. (2024). Crisis Management Under Algorithmic Amplification. Journal of Public Relations Research, 36(2), 89-112. https://doi.org/10.1080/1062726X.2024.21985
In an era where AI-generated video and audio can convincingly imitate corporate leaders, the latency between
misinformation and credible verification, the Trust Velocity Gap (TVG) has collapsed to near zero. This paper argues that
traditional crisis-response windows (e.g., 24 hours) are obsolete. Instead, a Zero-Hour mandate governs the trajectory of
corporate reputational risk and stakeholder financial stability. We define the TVG, articulate a Zero Hour readiness
framework, and propose metrics and governance mechanisms to protect long term value. Through theoretical framing and
scenario analysis, the paper demonstrates that rapid, validated, pre-vetted communications within the first sixty minutes
are determinative for investor confidence, employee trust, customer loyalty, and procurement stability.
Keywords :
Crisis Communication, Asymmetric Encryption, Deepfakes, Argumentation Theory, Source Credibility, Purchasing Power.
