Authors :
Hichem ABADLI
Volume/Issue :
Volume 7 - 2022, Issue 7 - July
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3PbZThg
DOI :
https://doi.org/10.5281/zenodo.6975813
Abstract :
In today's global society, where nations
connection has risen dramatically, creating a brand, and
increasing brand awareness has become critical. Brands
globally positioned while retaining their cultural aspects
have a better chance of success. The principal goal of this
research is to look into the importance and effects of
brand positioning in the costumer value creation. A
questionnaire has been performed on Apple smartphones
users for this purpose. It’s the brand value seen by
customers with regard to brand positioning in the
Algerian and Turkish market has been studied. The
findings indicate that there is a strong relation between
the brand market positioning and the value seen by
customers in both countries.
Keywords :
Branding, Market Positioning, Value Creation, Customer Loyalty
In today's global society, where nations
connection has risen dramatically, creating a brand, and
increasing brand awareness has become critical. Brands
globally positioned while retaining their cultural aspects
have a better chance of success. The principal goal of this
research is to look into the importance and effects of
brand positioning in the costumer value creation. A
questionnaire has been performed on Apple smartphones
users for this purpose. It’s the brand value seen by
customers with regard to brand positioning in the
Algerian and Turkish market has been studied. The
findings indicate that there is a strong relation between
the brand market positioning and the value seen by
customers in both countries.
Keywords :
Branding, Market Positioning, Value Creation, Customer Loyalty
