Brand Switching Analysis using Data Analytics to Derive Consumer Behaviour


Authors : Ayush Tripathi, Zatin Gupta

Volume/Issue : Volume 5 - 2020, Issue 2 - February

Google Scholar : https://goo.gl/DF9R4u

Scribd : https://bit.ly/31JXy6i

In this paper, we present Brand Switching Analysis using Data Analytics to derive various patterns of consumers’ actions within a retail store. The paper demonstrates multiple steps involved in conducting this analysis – Data Cleansing, Data Visualization, Data Segregation, and Data Representation, using various technologies. The patterns and the inferences established from the research can be harnessed by the brands and retail stores for outlining their marketing strategy and targeting their potential customers.

Keywords : Data Cleaning; Data Cleansing; Data Visualization; Data Segregation; Data Mining; Brand Switching; Data Analysis; Consumer Behaviour; Marketing Strategy; Sales.

CALL FOR PAPERS


Paper Submission Last Date
31 - March - 2024

Paper Review Notification
In 1-2 Days

Paper Publishing
In 2-3 Days

Video Explanation for Published paper

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.
Subscribe
OR

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.
Subscribe