Authors : Nwamaka Ujunwa Nzotta

Volume/Issue : Volume 11 - 2026, Issue 8 - August

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Google Scholar : https://tinyurl.com/3m58s8az

DOI : https://doi.org/10.38124/ijisrt/26aug837

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

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Abstract : Qualitative data corroborated these findings, revealing that campaign messages were infrequent, shallow, elitist, non-localised, and insufficiently targeted at rural women. The study concluded that broadcast media campaigns have not advanced the eradication of FGM/C in Nigeria. The study introduces and validates a four-driver model for sustainable FGM/C eradication: enhanced awareness, expanded knowledge base, positive perception shift, and health behaviour change.

Keywords : Female Genital Mutilation/Cutting, Broadcast Media Campaigns, Health Behaviour, Health Communication, Awareness.

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