Authors :
Muhammad Armughan Ali; Muhammad Ahsan Mushtaq
Volume/Issue :
Volume 8 - 2023, Issue 4 - April
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://bit.ly/42yN1JE
DOI :
https://doi.org/10.5281/zenodo.8278895
Abstract :
The outbreak of coronavirus disease
(COVID-19) has severely affected the global and
Pakistani economy. The negative impact of COVID-19
on business has been observed without exception.
However, the density of the impact has varied across
sectors, sub-sectors, business types, and firm size. In this
case, the study researcher tries to identify the impact of
Covid 19 on the sales and marketing operations of
Golden Pearl Cosmetics. The other objective is to
identify the impact of Covid 19 on managing customer
experience and on operations sustainability. The method
chosen for the case study is the qualitative research
method. The examiner investigates perceptions and
points of view in a circumstance since the structure of
qualitative research is inductive. For this, the researcher
conducts an interview with the operational manager of
Golden Pearl Cosmetics. This case study was written for
undergraduate classes of business and administrating
students. It can be taught in courses on sales
management, marketing management, and human
resource management. The case study encourages
students to conduct in-depth research on problems that
occur in sales and marketing and the impact they may
have on suppliers and buyers.
Keywords :
Sales, Marketing, Sales Operations, Management, Customer Experience, Communication, COVID-19
The outbreak of coronavirus disease
(COVID-19) has severely affected the global and
Pakistani economy. The negative impact of COVID-19
on business has been observed without exception.
However, the density of the impact has varied across
sectors, sub-sectors, business types, and firm size. In this
case, the study researcher tries to identify the impact of
Covid 19 on the sales and marketing operations of
Golden Pearl Cosmetics. The other objective is to
identify the impact of Covid 19 on managing customer
experience and on operations sustainability. The method
chosen for the case study is the qualitative research
method. The examiner investigates perceptions and
points of view in a circumstance since the structure of
qualitative research is inductive. For this, the researcher
conducts an interview with the operational manager of
Golden Pearl Cosmetics. This case study was written for
undergraduate classes of business and administrating
students. It can be taught in courses on sales
management, marketing management, and human
resource management. The case study encourages
students to conduct in-depth research on problems that
occur in sales and marketing and the impact they may
have on suppliers and buyers.
Keywords :
Sales, Marketing, Sales Operations, Management, Customer Experience, Communication, COVID-19
