Changing Perception of Costomers Towords Fast Food : A Comparative Analysis with Special Reference to Pizza Hut and Domino's Pizza

Authors : Varshitha S; Muhammed Muntaqheem G

Volume/Issue : Volume 8 - 2023, Issue 10 - October

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Comparative analysis is a way to look two or more similar things to see how they different and same. When business wants to grow a comparative analysis can give them information. With increase in disposable income and changing attitude the demand of fast-food items is rising. Customer perception can change depends on service quality dimensions, accessibility, offers and verities they find in and around. This study involves in primary and secondary data, this study is going to help the areas of improvement needed so that they can attract a greater number of customers and factors to be taken care in order to cater better to their customers.

Keywords : Perception, Customer, Comparative Analysis, Service Quality, Dimentions, Improvement, Service Quality , Customer Satisfaction.


Paper Submission Last Date
31 - December - 2023

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In 1-2 Days

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