Social responsibility in Small and Medium
Enterprises (SME) is still little studied. The leader plays a
major role in defining the managerial strategy. Therefore,
the study of its behaviors can improve understanding in
the practice of CSR. For this, research was carried out on
the basis of a case study through an interview and
cognitive mapping with a manager of a company of 18
people, located in Ouagadougou. The results obtained
show the strong presence of the affective component in
the panorama of responsible behaviors.
Keywords : Social Responsibility; SME; Manager.