Authors :
Kasmawati; Isdaryanto Iskandar; Rahmat Maulida
Volume/Issue :
Volume 7 - 2022, Issue 10 - October
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3DQM6KB
DOI :
https://doi.org/10.5281/zenodo.7272579
Abstract :
Coffee is one of the the most popular drink in
the world, including in Indonesia. Study this use SWOT
analysis (Strength, Weakness, Threat, Opportunity) and
and QSPM (Quantitative Strategic Planning Matrix) to
prioritize strategies and alternatives Priority marketing
in implementation especially in the XYZ coffee business
located in West Aceh Regency, Aceh, Indonesia.
Destination from study this is for determine the right
marketing strategy for increase sales and determine form
alternative strategies based on Internal and External
Appropriate Matrix and Quantitative Strategic Planning
Matrix (QSPM) for applied to the coffee business. Result
of study this about the form of strategy that will worn is
the right marketing strategy for increase sales at XYZ
coffee business using There are 4 SWOT matrix
strategies, namely SO Strategy, WO, ST, and WT
Strategy. Based on ranking on the TAS score , there are 8
alternative internal and external strategies Matrix , and
the right Quantitative Strategic Planning Matrix (QSPM)
for applied to the coffee business, namely follow as well as
in on -site exhibition West Aceh tourism so that visitors
from outside area so know XYZ coffee business, more
creative in use technology so as not left behind in Thing
promotion through social media, do innovation to
product, maintain image or business image coffee for
customers no reduce rather add new customer, repair
location parking, give delivery order service, improve
facility in effort for To do control product so on business
Bakopi for goods could available and improve ability
management and service so that consumers satisfied for
shopping.
Keywords :
Coffee Business, SWOT Analysis, Quantitative Strategic Planning Matrix (QSPM).
Coffee is one of the the most popular drink in
the world, including in Indonesia. Study this use SWOT
analysis (Strength, Weakness, Threat, Opportunity) and
and QSPM (Quantitative Strategic Planning Matrix) to
prioritize strategies and alternatives Priority marketing
in implementation especially in the XYZ coffee business
located in West Aceh Regency, Aceh, Indonesia.
Destination from study this is for determine the right
marketing strategy for increase sales and determine form
alternative strategies based on Internal and External
Appropriate Matrix and Quantitative Strategic Planning
Matrix (QSPM) for applied to the coffee business. Result
of study this about the form of strategy that will worn is
the right marketing strategy for increase sales at XYZ
coffee business using There are 4 SWOT matrix
strategies, namely SO Strategy, WO, ST, and WT
Strategy. Based on ranking on the TAS score , there are 8
alternative internal and external strategies Matrix , and
the right Quantitative Strategic Planning Matrix (QSPM)
for applied to the coffee business, namely follow as well as
in on -site exhibition West Aceh tourism so that visitors
from outside area so know XYZ coffee business, more
creative in use technology so as not left behind in Thing
promotion through social media, do innovation to
product, maintain image or business image coffee for
customers no reduce rather add new customer, repair
location parking, give delivery order service, improve
facility in effort for To do control product so on business
Bakopi for goods could available and improve ability
management and service so that consumers satisfied for
shopping.
Keywords :
Coffee Business, SWOT Analysis, Quantitative Strategic Planning Matrix (QSPM).
