Authors :
Rhea Ann George; Pauline Janet
Volume/Issue :
Volume 8 - 2023, Issue 3 - March
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://bit.ly/409AriR
DOI :
https://doi.org/10.5281/zenodo.7760859
Abstract :
Veganism has been one of the mainstream
trends in the food & beverages industry in the recent
years. Increase in incidence of such health disorders, rise
in number of health-conscious consumers, increase in
disposable income of target customers have been some of
the key factors driving the trend of veganism in key
regions specifically North America and Europe. This has
increased the demand for different types of plant-based
food products such as dairy alternatives and meat
substitutes. In Asia-Pacific, millennials account for a
larger population, especially in countries such
as China, India, and Australia as compared to other
population groups. Millennials, population aged between
20 and 35 years, are health-conscious, broad minded,
and actively involved in various physical activities. They
have been influential in evolving various global
industries in terms of product offerings and services.
Thus, they are also anticipated to trigger demand for
vegan food products during the vegan food market
forecast. The study aims to understand how many
consumers and public in general have an awareness or
knowledge of veganism as well as consider veganism as a
dietary lifestyle, which demographic this has mainly hit,
how prevalent it is in South India compared to people
living abroad, what factors affecting these choices are
etc. The survey is designed to ascertain the consumer’s
attitude, perception and feeling towards vegan products,
ingredients and its impact on the environment. The
paper also aims to measure the difference between the
anticipated demand of vegan & animal-friendly food
substitutes and the actual supply and consumption of
such products and acceptability of such a health culture.
This study has primary and secondary data. All findings
are from first hand data collection. The questionnaire
was circulated amongst Students in college, school as
well youth that are currently employed, retired senior
citizens and middle-aged population spread all over
India. About 8.1% of the respondents were also
extracted from Outside India from the US, and
Australia. This paper finds that most consumers while
aware of veganism to a certain extent, often confuse it
with vegetarianism and find both to be one and the same,
when in fact there are noticeable differences between the
two.
Veganism has been one of the mainstream
trends in the food & beverages industry in the recent
years. Increase in incidence of such health disorders, rise
in number of health-conscious consumers, increase in
disposable income of target customers have been some of
the key factors driving the trend of veganism in key
regions specifically North America and Europe. This has
increased the demand for different types of plant-based
food products such as dairy alternatives and meat
substitutes. In Asia-Pacific, millennials account for a
larger population, especially in countries such
as China, India, and Australia as compared to other
population groups. Millennials, population aged between
20 and 35 years, are health-conscious, broad minded,
and actively involved in various physical activities. They
have been influential in evolving various global
industries in terms of product offerings and services.
Thus, they are also anticipated to trigger demand for
vegan food products during the vegan food market
forecast. The study aims to understand how many
consumers and public in general have an awareness or
knowledge of veganism as well as consider veganism as a
dietary lifestyle, which demographic this has mainly hit,
how prevalent it is in South India compared to people
living abroad, what factors affecting these choices are
etc. The survey is designed to ascertain the consumer’s
attitude, perception and feeling towards vegan products,
ingredients and its impact on the environment. The
paper also aims to measure the difference between the
anticipated demand of vegan & animal-friendly food
substitutes and the actual supply and consumption of
such products and acceptability of such a health culture.
This study has primary and secondary data. All findings
are from first hand data collection. The questionnaire
was circulated amongst Students in college, school as
well youth that are currently employed, retired senior
citizens and middle-aged population spread all over
India. About 8.1% of the respondents were also
extracted from Outside India from the US, and
Australia. This paper finds that most consumers while
aware of veganism to a certain extent, often confuse it
with vegetarianism and find both to be one and the same,
when in fact there are noticeable differences between the
two.
