Authors : Abdul Rahman HI; Farid Hamid Umarela; Vania Utamie Subiakto; Enya Vanesa Deyang; Ma'mun Murod Al-Barbasy

Volume/Issue : Volume 10 - 2025, Issue 1 - January

Google Scholar : https://tinyurl.com/2et235d2

Scribd : https://tinyurl.com/3pm8dujh

DOI : https://doi.org/10.5281/zenodo.14651244

Abstract : Established in 2000, PT. Rifan Financindo Berjangka has become a member of the Jakarta Futures Exchange (BBJ) as well as a member of the Indonesian Futures Clearing House (KBI). As a trusted company so it becomes a company number one, PT. Rifan Financindo Berjangka is committed to carrying out futures trading in an orderly, fair, effective and transparent manner as regulated by the law that oversees it. As the public, they have the right to know the activity policy plans, work programs and business plans of a company organization. Inside Public relations requires a work program strategy so that a company's goals can be achieved optimally. Strategy is defined as the main tips, methods and tactics designed to carry out management that is directed towards the organization's strategic goals. By fact, the capital market has become the financial nerve center in today's modern economic world. In fact, a modern economy cannot possibly exist without a strong, globally competitive and well-organized capital market. Apart from that, the capital market is also used as an indicator of a country's economic development. In this research, the author uses a constructivist paradigm with a qualitative approach. This paradigm will be the framework for the approach or view for understanding everything that will be researched. So it will be a direction in shaping the researcher's way of thinking in researching Public Relations strategies in maintaining the company image at PT. Rifan Financindo Futures. The research method used in this research is a descriptive research method with a qualitative approach. The subject of this research is the Head of Public Relations of PT. Rifan Financindo Futures. As well as Marketing & Operations Director of PT. Rifan Financindo Futures. First Publications (publication), practitioner Public relations PT Financindo Berjangka carries out a publication strategy by introducing the company profile to society and do personal approach with willing to serve and assist customers 1x24 hours in managing or transacting company products and put full attention to yourself by paying attention manner, attitude, speech to stay awake when meeting with clients. Second Event (event), the second strategy used to provide education to employees is education about the market derivative, education understanding UUD in derivative trading, education on how to handle customers well from a fundamental or fundamental perspective technical investment, education about company products and education about the benefits of investment for customers. The second strategy used is to provide the best service to customers and the public by always appearing excellent in serving customers and mediating when problems occur. The third strategy implemented is a program charity to carry out humanitarian activities for lower middle class communities.

Keywords : Strategy Management, Public Relations, Reputation, Company.

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