Authors : Manjunath Kathiravan

Volume/Issue : Volume 9 - 2024, Issue 10 - October

Google Scholar : https://tinyurl.com/2p9k9v3e

Scribd : https://tinyurl.com/4zsdbcse

DOI : https://doi.org/10.38124/ijisrt/IJISRT24OCT1079

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Abstract : The main motive of this report is to develop social media marketing planning. Disney+ has been adopted to understand and evaluate its social media marketing plan. Therefore, this report helps to understand and examine the customer journey of Disney+ through which the awareness of the brand and its services are analysed that are offered to their consumers. The consumers also evaluate and explore the different benefits and subscription plans which are offered by the brand to satisfy the need and demands of their audiences. Disney+ also stream an online video at an affordable price which also motivates and encourages consumers to be loyal to the brand for a long period of time. The analysis of the social media audit of Disney+ has assisted in understanding the activities that are done on Instagram between 1 September 2022 to 30 September 2022. Disney+ gains the highest likes on their feeds are 4862 and the lowest likes are 128. Ultimately, it has been evaluated that the brand receive the highest likes on their feeds by sharing the videos is 4862 and has maximum engagement in the organisation is 38896.

References :

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