:- The problem is why the community does not
participate in tourism activities in Marinsow Village,
North Minahasa Regency? Objective To analyze the root
cause of the low community participation in tourism
activities in Marinsow Village, North Minahasa Regency.
This research uses a quantitative approach equipped
with qualitative data. The quantitative approach is
carried out using the census method. A qualitative
approach is used to analyze the root cause of the low
community participation in tourism activities. The
population used to carry out the census method is the
local community who manages these tourism activities.
This study uses qualitative data as a supporting
argument, namely in-depth interviews using question
guides, observation, and related documentation studies.
Data analysis in qualitative research from the time data
collection takes place until the completion of data
collection within a certain period. The data analysis
process consists of three activity lines, namely data
reduction, data presentation and conclusion drawing.
This research was conducted in Marinsow Village,
LikupangTimur District, North Minahasa Regency,
North Sulawesi Province.
The participation of the Marinsow village
community in tourism management is still low in the
quality of human resources, cross-stakeholder
communication, and government regulations on
sustainable tourism. A productive workforce lacks
adequate understanding and skills to play a role in the
tourism sector. Community involvement is still limited to
the ability to work, in fields that require manual labor at
tourist sites owned and managed by investors. The low
quality of human resources in the tourism sector causes
the management of natural and cultural potentials to be
not optimal. This is the challenge in developing a
community-based tourism village in Marinsow village.
Keywords : Participation, Community, Sustainable Tourism.