Authors :
Kholid; Riesca Anindya Septantina; Akhmad Jakfar; Wiwit Setyawan; Eli Pusrianto; Guntoro
Volume/Issue :
Volume 8 - 2023, Issue 11 - November
Google Scholar :
https://tinyurl.com/yu6hsc9v
Scribd :
https://tinyurl.com/y8tuhy6m
DOI :
https://doi.org/10.5281/zenodo.10171290
Abstract :
Community Service Programme on the
Application of CRM (Customer Relationship
Management) to Fishermen Group Partners.
Community service is an initiative that aims to advance
and benefit a specific group of people. In this context,
we developed a community service programme for
fishermen group partners with a focus on the
application of CRM (Customer Relationship
Management) to improve the efficiency and
effectiveness of their relationships with customers and
other stakeholders. CRM is a strategic approach that
can help improve the interaction and collaboration
between companies or fishing groups and their
customers. This programme aims to: Increase the
awareness of fishing groups on the importance of CRM
in improving relationships with their customers,
Provide training and technical support to fishing groups
in implementing effective CRM practices, Assist fishing
groups in identifying new opportunities, managing
customer databases, and improving their services,
Improve the ability of fishing groups to listen to
customer feedback, respond to complaints, and build
long-term relationships. Through close cooperation with
the fishing groups, the programme aims to deliver
tangible benefits, such as increased sales of their fish,
improved brand reputation, and improved service
quality. By implementing CRM, fishermen groups are
expected to better understand their customers' needs,
maintain ongoing relationships, and better respond to
market changes. This service programme also includes
continuous monitoring and evaluation to measure its
impact and success. As such, the programme has the
potential to provide long-term benefits to the fishing
groups, their customers, and the local community as a
whole.
Keywords :
Fishing Group Partners, Customer Relationship Management, Fishing Group Partner Satisfaction, Fishing Group Partner Needs,
Community Service Programme on the
Application of CRM (Customer Relationship
Management) to Fishermen Group Partners.
Community service is an initiative that aims to advance
and benefit a specific group of people. In this context,
we developed a community service programme for
fishermen group partners with a focus on the
application of CRM (Customer Relationship
Management) to improve the efficiency and
effectiveness of their relationships with customers and
other stakeholders. CRM is a strategic approach that
can help improve the interaction and collaboration
between companies or fishing groups and their
customers. This programme aims to: Increase the
awareness of fishing groups on the importance of CRM
in improving relationships with their customers,
Provide training and technical support to fishing groups
in implementing effective CRM practices, Assist fishing
groups in identifying new opportunities, managing
customer databases, and improving their services,
Improve the ability of fishing groups to listen to
customer feedback, respond to complaints, and build
long-term relationships. Through close cooperation with
the fishing groups, the programme aims to deliver
tangible benefits, such as increased sales of their fish,
improved brand reputation, and improved service
quality. By implementing CRM, fishermen groups are
expected to better understand their customers' needs,
maintain ongoing relationships, and better respond to
market changes. This service programme also includes
continuous monitoring and evaluation to measure its
impact and success. As such, the programme has the
potential to provide long-term benefits to the fishing
groups, their customers, and the local community as a
whole.
Keywords :
Fishing Group Partners, Customer Relationship Management, Fishing Group Partner Satisfaction, Fishing Group Partner Needs,
