Community Service Programme on the Application of CRM (Customer Relationship Management) to Fishermen Group Partners. Community service is an initiative that aims to advance and benefit a specific group of people. In this context, we developed a community service programme for fishermen group partners with a focus on the application of CRM (Customer Relationship Management) to improve the efficiency and effectiveness of their relationships with customers and other stakeholders. CRM is a strategic approach that can help improve the interaction and collaboration between companies or fishing groups and their customers. This programme aims to: Increase the awareness of fishing groups on the importance of CRM in improving relationships with their customers, Provide training and technical support to fishing groups in implementing effective CRM practices, Assist fishing groups in identifying new opportunities, managing customer databases, and improving their services, Improve the ability of fishing groups to listen to customer feedback, respond to complaints, and build long-term relationships. Through close cooperation with the fishing groups, the programme aims to deliver tangible benefits, such as increased sales of their fish, improved brand reputation, and improved service quality. By implementing CRM, fishermen groups are expected to better understand their customers' needs, maintain ongoing relationships, and better respond to market changes. This service programme also includes continuous monitoring and evaluation to measure its impact and success. As such, the programme has the potential to provide long-term benefits to the fishing groups, their customers, and the local community as a whole.

Keywords : Fishing Group Partners, Customer Relationship Management, Fishing Group Partner Satisfaction, Fishing Group Partner Needs,