Authors :
Sonam Sood; Dr. Vikramjit Kaur
Volume/Issue :
Volume 7 - 2022, Issue 2 - February
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/36CcVVd
DOI :
https://doi.org/10.5281/zenodo.6392237
Abstract :
The shoes are considered as a source of
generating an impression on others and in today’s
scenario maintaining a better impression on others is one
of the major components and crucial factors for creating
a better first impression. Since all human beings are
social animals so they are quite concerned about their
social impression and want to create the best impression
in the minds of people. The researchers have stated that
footwear is considered as the most attractive and most
vital part when the issue is related to the fitness of the
person and most of the running activities can only be
improved and done by wearing the best shoes. As per the
study and researches, it has been identified that there are
various shoes which are present in the market for the
customers and they can easily choose the best quality
product as per their requirements. In this paper main
research is performed on the basis of comparative
analysis of consumer behaviour towards sports shoes
and casual shoes in Punjab.
The shoes are considered as a source of
generating an impression on others and in today’s
scenario maintaining a better impression on others is one
of the major components and crucial factors for creating
a better first impression. Since all human beings are
social animals so they are quite concerned about their
social impression and want to create the best impression
in the minds of people. The researchers have stated that
footwear is considered as the most attractive and most
vital part when the issue is related to the fitness of the
person and most of the running activities can only be
improved and done by wearing the best shoes. As per the
study and researches, it has been identified that there are
various shoes which are present in the market for the
customers and they can easily choose the best quality
product as per their requirements. In this paper main
research is performed on the basis of comparative
analysis of consumer behaviour towards sports shoes
and casual shoes in Punjab.
