Authors : Ankit Kumar; Ankur Pundir; Arpit Tyagi; Ankit Sharma

Volume/Issue : Volume 10 - 2025, Issue 4 - April

Google Scholar : https://tinyurl.com/n82ye5ce

Scribd : https://tinyurl.com/yc2wmpre

DOI : https://doi.org/10.38124/ijisrt/25apr1628

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Abstract : This study offers an in-depth comparative evaluation of pediatric milk products currently available in rural regions of western Uttar-Pradesh. The analysis is structured around several critical parameters, including nutritional composition, consumer demand, pricing strategies, distribution networks, and overall market preferences. The primary aim is to determine the effectiveness and appropriateness of these milk products for children, particularly in the context of their nutritional value, affordability, accessibility, and quality assurance. The research emphasizes the importance of not only the nutritional adequacy of these products but also how consumer behavior is shaped by factors such as brand reputation, product availability, and compliance with health and safety regulations. Additionally, the study investigates how socioeconomic conditions in rural areas influence purchasing patterns and access to essential nutritional supplements for children. Findings from the study underscore the pivotal role of regulatory oversight, transparent labeling, and efficient supply chains in ensuring that high-quality pediatric nutrition is accessible to underserved populations. They also point to a significant gap in consumer awareness and education regarding the nutritional needs of children and the comparative benefits of various products on the market. By offering valuable insights into the dynamics of the rural pediatric nutrition market, this research aims to support policymakers, health practitioners, and industry stakeholders in developing targeted interventions that improve child health outcomes. Enhancing the availability and perception of nutritious milk products in these communities could contribute significantly to reducing malnutrition and promoting healthy growth during the critical early years of childhood.

Keywords : Pediatric Milk Products, Nutritional Content, Consumer Preferences, Market Demand, Pricing and Affordability etc.

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