Competitive Advantage Strategy: Service Quality, Product Quality on Participant Loyalty with Participant Satisfaction as Intervening Variables


Authors : Ismia Dwi Riani; Zulkifli Rangkuti

Volume/Issue : Volume 8 - 2023, Issue 8 - August

Google Scholar : https://bit.ly/3TmGbDi

Scribd : https://tinyurl.com/ad62fy5v

DOI : https://doi.org/10.5281/zenodo.8297011

Abstract : This study aims to determine and analyze whether The Effect Service Quality, Product Quality On Participant Loyalty With Participant Satisfaction As Intervening Variables. The research method used by researchers is descriptive quantitative method. In this study all variable has a significant effect on Customer Satisfaction and Customer Loyalty.

Keywords : Brand Image, Product Quality, Customer Loyalty, Competitive Advantage.

This study aims to determine and analyze whether The Effect Service Quality, Product Quality On Participant Loyalty With Participant Satisfaction As Intervening Variables. The research method used by researchers is descriptive quantitative method. In this study all variable has a significant effect on Customer Satisfaction and Customer Loyalty.

Keywords : Brand Image, Product Quality, Customer Loyalty, Competitive Advantage.

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