Competitive Advantage Strategy: Service Quality, Product Quality on Participant Loyalty with Participant Satisfaction as Intervening Variables

Authors : Ismia Dwi Riani; Zulkifli Rangkuti

Volume/Issue : Volume 8 - 2023, Issue 8 - August

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This study aims to determine and analyze whether The Effect Service Quality, Product Quality On Participant Loyalty With Participant Satisfaction As Intervening Variables. The research method used by researchers is descriptive quantitative method. In this study all variable has a significant effect on Customer Satisfaction and Customer Loyalty.

Keywords : Brand Image, Product Quality, Customer Loyalty, Competitive Advantage.


Paper Submission Last Date
31 - December - 2023

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