This study aims to identify the factors that influence PT XYZ in developing its business, analyze strategic factors that affect the internal and external environment in formulating and determining the priority strategies that can be applied through a descriptive analysis approach. The analytical tools used are the IFE (Internal factor Evaluation) and EFE (External Factor Evaluation), SWOT (Strengths, Weaknesses, Opportunities, and Threat) and QSPM (Quantitative Strategic Planning Matrix) and QSPM (Quantitative Strategic Planning Matrix) tests. The data used are primary data (questionnaire results and interview results) and secondary data (journals, books, related documents). This research uses descriptive quantitative method, with a saturated sample of 5 people. Based on the results of the IFE and EFE obtained weighted values respectively (2.349; 3.102) so that the company's position in the IE matrix is in quadrant II, which is to grow and develop

Keywords : Strategy Formulation, IFE, EFE, SWOT Matrix, QSPM.