The main objective of this study was to
propose a structural model to measure attributes of a
tourism destination competitiveness. Although many
destination measurement models have been developed
by tourism researchers, there is not a scale that fits all
destinations as well as their differences or lack of
consistency. In addition, due to the diversity and
abundance of destinations, a model applied at a tourist
destination can not promise an appropriate outcome
when applied it to another tourist destination. This
article is intended to provide an appropriate conceptual
framework related to the tourism destination
measurement indicators before the actual survey is
conducted. The structural model for measuring
destination competitiveness of Mũi Né –Bình Thuận
tourism destination was developed by inheriting
documents on theoretical models and empirical studies.
This is the case study applied to the Mũi Né-Bình
Thuận, Việt Nam tourismdestination.
Keywords : Competitiveness Capacity, Travel Destination, Model of Competitive Capacity Structure, Mui Ne.