The purpose of this paper is to present a
summary of knowledge on the behavior of consumers
towards tourist offers and its impact on the development
of mountain tourism in the territory of Kosovo, given the
great importance of this industry in economic
We know that methods in the social sciences are
essential research tools that enable us to achieve new
results and knowledge, or to correct existing ones.
To study consumers and their behaviors can be
based on some basic methodological directions such as:
observation, interviews and observations,
experimentation, through which I have tried to
determine the behaviors of consumers towards mountain
tourist offers in the country.
People all over the world organize tourist trips with
the aim of relaxing, having fun, doing various activities
so that they get away from their work routine and their
Therefore, this paper provides a theoretical
approach to consumer behavior towards tourism offers,
as well as the impact of effective and efficient
management in increasing the number of tourists and
visitors and increasing the use of mountain tourism
capacity in Kosovo.
Based on the available data, local and foreign
tourists show a special interest to visit the natural
beauties that our country has, in all seasons, which
enables the development of tourism in the country as a
reference point in the absence of the sea.
Investing in the further development and
promotion of these tourism products, would be of
particular importance, as it would inform the public
about the natural beauties of Kosovo, which should be
Based on the available data on the topic in question,
we can conclude that the development of tourism
depends on the promotion of products and the attitude of
consumers towards them, so our recommendation is that
local institutions pay more attention to the strict
implementation of long-term strategy of tourism
development, thus investing in mountain infrastructure
and its promotion to be done through various cultural
and artistic activities, as well as informing the general
population about them through various media.
Keywords : Natural Beauties, Tourist Products, Mountain Tourism, Consumer Behavior.