‘Instant’ is the word which is widely spelt by the modern man to indicate the completion of any work quickly and thereby saving time and energy. The ever changing life style of modern man compels him to search for such commodities which can give him better satisfaction in the changing circumstances of his life style. Among the products, the “Instant Cooking Food Products”(ICFPs) offered by modern business units have revolutionized the day to day life of modern men by eliminating conventional method of preparing food. The emergence of metropolitan cities, reduced domestic servants, women-folk talking to jobs, increase in the nuclear families, heavy laborious work like grinding manually and other drudging works involved in conventional method of cooking etc., are the factors responsible for the popularity of these products. This article studies about consumer behavior towards Instant Cooking Food Products in Madurai district, Tamil Nadu.
Keywords : Instant Cooking Food Products, Consumer Behaviour.