Authors :
Dr. Tsotne Zhghenti; Dr. Vakhtang Chkareuli
Volume/Issue :
Volume 7 - 2022, Issue 10 - October
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3WD9faP
DOI :
https://doi.org/10.5281/zenodo.7295690
Abstract :
The paper aims to analyse the structure of the
e-commerce market of Georgia with focus on the
consumers (users) and to evaluate potential short-term
and long-term trends. Studying e-commerce is a
multidimensional issue for academia as there are
similarities and differences between developed and
developing countries. Additionally, every country has its
own characteristics in electronic markets and this paper
overviews a specific practical research for Georgia.
The research’s major outcome serves to fill the
practical analysis gap related to characteristics of users
in local e-commerce markets. Therefore, the findings can
be a basis and source for upcoming research in this field
in Georgia. The authors use the approach of making
their own calculations according to their research aims
based on the ICT survey database provided by National
Statistic Office of Georgia (Geostat).
The conclusions section discusses the main findings
and provides authors’ recommendations on likely trends
in these markets.
Keywords :
E-commerce, Digital Markets, Digital Economy, E-commerce in Georgia, Consumer Characteristics in E-commerce.
The paper aims to analyse the structure of the
e-commerce market of Georgia with focus on the
consumers (users) and to evaluate potential short-term
and long-term trends. Studying e-commerce is a
multidimensional issue for academia as there are
similarities and differences between developed and
developing countries. Additionally, every country has its
own characteristics in electronic markets and this paper
overviews a specific practical research for Georgia.
The research’s major outcome serves to fill the
practical analysis gap related to characteristics of users
in local e-commerce markets. Therefore, the findings can
be a basis and source for upcoming research in this field
in Georgia. The authors use the approach of making
their own calculations according to their research aims
based on the ICT survey database provided by National
Statistic Office of Georgia (Geostat).
The conclusions section discusses the main findings
and provides authors’ recommendations on likely trends
in these markets.
Keywords :
E-commerce, Digital Markets, Digital Economy, E-commerce in Georgia, Consumer Characteristics in E-commerce.
