Authors :
Michael Anthony Stahl
Volume/Issue :
Volume 8 - 2023, Issue 3 - March
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://bit.ly/3LJv5q3
DOI :
https://doi.org/10.5281/zenodo.7762036
Abstract :
An illustration of an additional form of constant
improvement of a product or brand of products, resulting
from the iron-clad loyalty generated by the intense
experience of ownership and support of a marque. Unlike
traditional forms of kaizen generated within an
organization, or the results of consumer complaints or
suggestions for improvement solicited by market research
through quantitative data, increase in quality is derived by
actual component reengineering by very specific, qualified
consumers. Minor product drawbacks and weaknesses are
alleviated through component correction and redesign,
even to include commercial aftermarket component
development. While this example focuses on the
automotive industry, the basic concept may be applied to
virtually any manufacturing or service industry where
strong impact is made to the culture. This type of
dedicated, firsthand product testing can be of great value
in the planning and engineering of future products.
Keywords :
ABS Plastic, Automotive Component Design, Brand Loyalty, Cadillac Lyriq, Celestiq, Cadillac Motor Division, General Motors, Kaizen, Quality Assurance, Stainless Steel 302 (S30200),
An illustration of an additional form of constant
improvement of a product or brand of products, resulting
from the iron-clad loyalty generated by the intense
experience of ownership and support of a marque. Unlike
traditional forms of kaizen generated within an
organization, or the results of consumer complaints or
suggestions for improvement solicited by market research
through quantitative data, increase in quality is derived by
actual component reengineering by very specific, qualified
consumers. Minor product drawbacks and weaknesses are
alleviated through component correction and redesign,
even to include commercial aftermarket component
development. While this example focuses on the
automotive industry, the basic concept may be applied to
virtually any manufacturing or service industry where
strong impact is made to the culture. This type of
dedicated, firsthand product testing can be of great value
in the planning and engineering of future products.
Keywords :
ABS Plastic, Automotive Component Design, Brand Loyalty, Cadillac Lyriq, Celestiq, Cadillac Motor Division, General Motors, Kaizen, Quality Assurance, Stainless Steel 302 (S30200),
