An illustration of an additional form of constant improvement of a product or brand of products, resulting from the iron-clad loyalty generated by the intense experience of ownership and support of a marque. Unlike traditional forms of kaizen generated within an organization, or the results of consumer complaints or suggestions for improvement solicited by market research through quantitative data, increase in quality is derived by actual component reengineering by very specific, qualified consumers. Minor product drawbacks and weaknesses are alleviated through component correction and redesign, even to include commercial aftermarket component development. While this example focuses on the automotive industry, the basic concept may be applied to virtually any manufacturing or service industry where strong impact is made to the culture. This type of dedicated, firsthand product testing can be of great value in the planning and engineering of future products.

Keywords : ABS Plastic, Automotive Component Design, Brand Loyalty, Cadillac Lyriq, Celestiq, Cadillac Motor Division, General Motors, Kaizen, Quality Assurance, Stainless Steel 302 (S30200),