Consumer Preference towards the Services Offered by Mobile Phone Service Providers - A Study with Reference to Salem District


Authors : T. Senthamil Selvi, Dr. S. Subadra

Volume/Issue : Volume 2 - 2017, Issue 5 - May

Google Scholar : https://goo.gl/2WUccq

Scribd : https://goo.gl/wOVL1f

Thomson Reuters ResearcherID : https://goo.gl/3bkzwv

Nowadays the adoption of mobile phones has been remarkably increasing many parts of the world particularly in India, where almost mobile phones are common as wrist watches. This study was undertaken to find out the Consumer Preference towards the Services Offered by Mobile Phone Service Providers in Salem District. The study mainly concentrates on the six popular mobile phone service providers i.e., BSNL, Airtel, Vodafone, Aircel, Idea and Reliance. To undertake this study a structured questionnaire was developed to collect the required primary data from the 450 consumers. The result of the study implies that network quality, brand reputation and schemes and offers have been the major factors considered by the consumers while selecting mobile phone service providers. This research concludes that consumers ranked first to network quality and second rank to brand reputation.

Keywords : Mobile phones, Service providers, Consumers, Factors.

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Paper Submission Last Date
30 - September - 2021

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