Authors : Ritika Agrahari; Dr. Brijesh Kumar Jaiswal

Volume/Issue : Volume 7 - 2022, Issue 10 - October

Google Scholar : https://bit.ly/3IIfn9N

Scribd : https://bit.ly/3F48wZQ

DOI : https://doi.org/10.5281/zenodo.7226968

Abstract : The green movement is quickly growing around the world. Consumers accept responsibility and act responsibly in this regard. Consumer awareness and inspiration continue to drive market transformation, particularly with the launch of more environmentally friendly products. The key to successful marketing has always been to recognize trends and frame goods, brands, and services in ways that support customer intentions. Many firms have expressed concern about environmental issues. Companies are coming up with more green products that help to improve the world's polluted conditions. They "go green" as they realize that they can decrease pollution issues and at the same time grow profits. Environmental marketing, or green marketing, aims to protect the environment for upcoming generations. This paper highlights consumer awareness of green marketing and the perception of consumers with the help of a questionnaire. A survey of 100 respondents was conducted. According to the results of this survey, there are growing concerns about consumer awareness, the environment, and a growing preference for green products. This trend offers a chance for a marketer to offer green products and catch the theme. Keep in mind that these research-inspiring, mind-boggling facts can have a big impact on the way different companies make and sell consumer goods.

Keywords : Green marketing, environmentally friendly products, consumer purchasing behavior, and the environment.