Today, a combination of 'Physical & Mental Fitness' and 'Climatic Aggravation' is accountable for raising the alarm in society. The government, NGOs, researchers, academicians, scientists, and others are all concerned about the climatic disaster and health difficulties. Today's world has correctly recognized that the true riches is health. Growing health consciousness resulted in the birth of a lovely creature. The timeless concept of "Organic." As we all know, food is the most important media that has a significant impact on our health. So, organic apparel and farming, as well as other corporate activities, are gaining traction. The study is focusing three parameters i) awareness among consumer ii) health conciseness iii) price and iv) Availability of product. Exploratory research is done among the working professional and students by using structured questioner and Descriptive Research using open ended questioner and analysis tools such as SPSS and keyword analytics. It is found that most of the consumer are aware about the organic products and positive health effects of using organic products. But pricing and availability of products act as a limitation for the expansion of organic market share.

Keywords : Consumer Behavior, Purchase Intention, Consumer Perception, Organic Food