Authors :
Debojyoti Chaki; Kashmira Prasad Kushe
Volume/Issue :
Volume 7 - 2022, Issue 6 - June
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3ymqEKT
DOI :
https://doi.org/10.5281/zenodo.6757930
Abstract :
Today, a combination of 'Physical & Mental
Fitness' and 'Climatic Aggravation' is accountable for
raising the alarm in society. The government, NGOs,
researchers, academicians, scientists, and others are all
concerned about the climatic disaster and health
difficulties. Today's world has correctly recognized that
the true riches is health. Growing health consciousness
resulted in the birth of a lovely creature. The timeless
concept of "Organic." As we all know, food is the most
important media that has a significant impact on our
health. So, organic apparel and farming, as well as other
corporate activities, are gaining traction.
The study is focusing three parameters i) awareness
among consumer ii) health conciseness iii) price and iv)
Availability of product. Exploratory research is done
among the working professional and students by using
structured questioner and Descriptive Research using
open ended questioner and analysis tools such as SPSS
and keyword analytics.
It is found that most of the consumer are aware
about the organic products and positive health effects of
using organic products. But pricing and availability of
products act as a limitation for the expansion of organic
market share.
Keywords :
Consumer Behavior, Purchase Intention, Consumer Perception, Organic Food
Today, a combination of 'Physical & Mental
Fitness' and 'Climatic Aggravation' is accountable for
raising the alarm in society. The government, NGOs,
researchers, academicians, scientists, and others are all
concerned about the climatic disaster and health
difficulties. Today's world has correctly recognized that
the true riches is health. Growing health consciousness
resulted in the birth of a lovely creature. The timeless
concept of "Organic." As we all know, food is the most
important media that has a significant impact on our
health. So, organic apparel and farming, as well as other
corporate activities, are gaining traction.
The study is focusing three parameters i) awareness
among consumer ii) health conciseness iii) price and iv)
Availability of product. Exploratory research is done
among the working professional and students by using
structured questioner and Descriptive Research using
open ended questioner and analysis tools such as SPSS
and keyword analytics.
It is found that most of the consumer are aware
about the organic products and positive health effects of
using organic products. But pricing and availability of
products act as a limitation for the expansion of organic
market share.
Keywords :
Consumer Behavior, Purchase Intention, Consumer Perception, Organic Food