Consumers’ Intention to Purchase Electric Cars: Study of Generation-Z in Indonesia

Authors : Ahmad Sholihin Mazza; Rina Astini

Volume/Issue : Volume 8 - 2023, Issue 8 - August

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This study aims to determine the variables that influence the purchase intention of electric cars among Generation Z, in the city of Jakarta, Indonesia based on a modified theory of planned behavior (TPB) model. Structural Equation Modeling (SEM) with S-PLS 4.0 was used to analyze the research model, using 100 valid respondents. The findings of this study explore how attitude (AT) and perceived behavioral control (PBC) significantly influence consumer intentions to buy electric cars. Another finding is that environmentalThe conclusion from this research can help companies or policy makers to increase the purchase intention of potential consumers. They can create more intensive educational programs or campaigns about the benefits and advantages of using electric cars as well as the benefits for the environment.

Keywords : Purchase Intention, Electric Car, Generation Z.


Paper Submission Last Date
31 - December - 2023

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In 1-2 Days

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