This study aims to determine the variables
that influence the purchase intention of electric cars
among Generation Z, in the city of Jakarta, Indonesia
based on a modified theory of planned behavior (TPB)
model. Structural Equation Modeling (SEM) with S-PLS
4.0 was used to analyze the research model, using 100
valid respondents. The findings of this study explore how
attitude (AT) and perceived behavioral control (PBC)
significantly influence consumer intentions to buy
electric cars. Another finding is that environmentalThe conclusion from this research
can help companies or policy makers to increase the
purchase intention of potential consumers. They can
create more intensive educational programs or
campaigns about the benefits and advantages of using
electric cars as well as the benefits for the environment.
Keywords : Purchase Intention, Electric Car, Generation Z.