Authors :
Raaizan Rupani; Aryan Qureshi; Dr. Sweta Kumari
Volume/Issue :
Volume 7 - 2022, Issue 12 - December
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3FRJs7s
DOI :
https://doi.org/10.5281/zenodo.7479033
Abstract :
In order to determine whether consumers
would continue to use the Unified Payment Interface
(UPI) for electronic payments, this study looks at the
impact of consumer resistance-related issues. The
findings suggest that privacy concerns and usage barriers
are the two crucial factors to be addressed to break down
consumer resistance towards continuing usage of UPI. It
also covers consumer behavior, and the entire study is
primarily oriented toward existing UPI customers. The
basics, such as the workings of UPI and customer
concerns, are explained in detail. Multiple Regression
Analysis revealed that various factors significantly
influence the adoption of cashless payment modes by
online consumers and limit consumers' ability to pay for
their purchases online.
Keywords :
Unified Payment Interface, consumer resistance, usage barrier, consumer concern, regression analysis.
In order to determine whether consumers
would continue to use the Unified Payment Interface
(UPI) for electronic payments, this study looks at the
impact of consumer resistance-related issues. The
findings suggest that privacy concerns and usage barriers
are the two crucial factors to be addressed to break down
consumer resistance towards continuing usage of UPI. It
also covers consumer behavior, and the entire study is
primarily oriented toward existing UPI customers. The
basics, such as the workings of UPI and customer
concerns, are explained in detail. Multiple Regression
Analysis revealed that various factors significantly
influence the adoption of cashless payment modes by
online consumers and limit consumers' ability to pay for
their purchases online.
Keywords :
Unified Payment Interface, consumer resistance, usage barrier, consumer concern, regression analysis.
