Consumers’ Source of Awareness and Preference of Green Products in Tirunelveli Taluk

Authors : G.S.Dhanashree, Dr. K. Viswa Sarojini Devi

Volume/Issue : Volume 4 - 2019, Issue 9 - September

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Scribd :

Green products/ eco-friendly products are products which cause less damage at the time production, use or disposal. Consumers are more aware in protecting environment from harmful products. Therefore, they were more conscious while buying green products. The present study is attempted to investigate the consumers’ source of awareness towards green products. Primary data were collected from 150 respondents. Data were analyzed through percentage analysis and garrett ranking method.

Keywords : Awareness, Consumers’, Green Product and Environment.


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31 - October - 2022

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