Authors :
Idowu Sunday
Volume/Issue :
Volume 9 - 2024, Issue 5 - May
Google Scholar :
https://tinyurl.com/5n73kpa6
Scribd :
https://tinyurl.com/bd67473s
DOI :
https://doi.org/10.38124/ijisrt/IJISRT24MAY061
Abstract :
Music is an essential part of mass
communication that aids the stimulation of concrete
information in a lighter mood. The current trend of cup
usage by artist in Nigeria music video performance has
presently increased the imitation among the upcoming
artist and youth. Substance abuse can be referred to
excessive use of psychoactive drugs. This study
investigates use of red cup and perceived implication of
substance abuse in Nigeria music video performance.
The study made use of quantitative research approach.
The research design for this study is survey method,
questionnaires were used gather data needed for the
study. Simple random sampling was adopted to select
200 respondents among students of the department of
performing art and film studies and mass
communication and media technology Lead City
University, Ibadan. The result obtained were analysed
and presented in percentage tables. The study found out
that most of the red cups found in Nigeria Music Video
contain drug substance. The study also revealed that use
of substance during performance can lead to drug
addiction and other related effects. The study concluded
that the content in red cup of Nigeria music videos
contain drug substance, this can lead to addiction and
immoral imitation that can influence viewers and
upcoming artist. The study recommends that artist
should reduce the use of red cup as it sends negative
signals to the viewers who see them as role model and
mentor, also, artist should avoid intake of drugs
substance and alcohol during performance in other to
retain originality in their music performance.
Keywords :
Content in the Cup, Social Media, Substance, Music Video, Performance.
References :
- Folorunso, J.(2015). Indigenous Music in Nigeria: Its Role Towards National Development Funai Journal of Humanities and Social Sciences Vol. 1, No. 2, 102 - 109
- Isomgboawaji R. N. I, Walter C. I. & Sunny C. J. M. (2019), Portrayal of Sex, Violence, Drugs and Alcohol Themes in Music, Videos of Billboard’s Top Hip-Hop Songs RUJMASS (Vol. 5 No 1) December 2019
- Ezekiel S. A., Olayemi A. A. & Bello M. B. (2022). Analysis Of Select Nigerian Music Video Slangs, Discourses on Communication and Media Studies in Contemporary Society Published by Jos University Press
- Ebele, O., Elizabeth, O. & Chinyere, E.( 2016). Nigerian Values and Contemporary Popular Music: A New Look Article in OGIRISI a New Journal of African Studies DOI: 10.4314/og.v12is1.7 http://dx.doi.org/10.4314/og.v12i s1.7 Music and the drug epidemic in Nigeria,
- SHRUM L. J. (2017) Cultivation Theory: Effects and Underlying Processes Franc, https://www.researchgate.net/publication/314395025
- Charles E. N. (2008). I want to be a star’: Doping technology and the incidence of performance-enhancing drugs among actors in Nigeria African Sociological Review, 12, 2, 2008, pp.144-154
- Ojukwu, E. O. & Chinyere, E. The Problem Of Drug Abuse Among Nigerian Youths: A Historical Perspective Ogirisi: a new journal of African studies vol 12s 2016 http://dx.doi.org/10.4314/og.v12i s1.7
Music is an essential part of mass
communication that aids the stimulation of concrete
information in a lighter mood. The current trend of cup
usage by artist in Nigeria music video performance has
presently increased the imitation among the upcoming
artist and youth. Substance abuse can be referred to
excessive use of psychoactive drugs. This study
investigates use of red cup and perceived implication of
substance abuse in Nigeria music video performance.
The study made use of quantitative research approach.
The research design for this study is survey method,
questionnaires were used gather data needed for the
study. Simple random sampling was adopted to select
200 respondents among students of the department of
performing art and film studies and mass
communication and media technology Lead City
University, Ibadan. The result obtained were analysed
and presented in percentage tables. The study found out
that most of the red cups found in Nigeria Music Video
contain drug substance. The study also revealed that use
of substance during performance can lead to drug
addiction and other related effects. The study concluded
that the content in red cup of Nigeria music videos
contain drug substance, this can lead to addiction and
immoral imitation that can influence viewers and
upcoming artist. The study recommends that artist
should reduce the use of red cup as it sends negative
signals to the viewers who see them as role model and
mentor, also, artist should avoid intake of drugs
substance and alcohol during performance in other to
retain originality in their music performance.
Keywords :
Content in the Cup, Social Media, Substance, Music Video, Performance.
