Authors :
Mohamad Agus Salim Monoarfa; Mohamad Fajri Lamusu; Rahmawati Dewi Jusuf
Volume/Issue :
Volume 7 - 2022, Issue 12 - December
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3ia2def
DOI :
https://doi.org/10.5281/zenodo.7497481
Abstract :
This study examines and analyzes the
contribution of financial literacy levels and demographics
to investment decisions. The population in this study are
MSME actors spread across the Coastal Coast of
Gorontalo City, Indonesia. The research sample was 97
MSME actors. Sampling used non-probability sampling
method with purposive sampling technique. Data was
collected by distributing questionnaires. The variables in
this study are financial literacy and demographics (age,
education level, length of business, gender and income) as
independent variables and investment decisions as the
dependent variable. The method used in this research is
multiple linear regression analysis. The results showed
that the variables of financial literacy, education level,
length of business and income level had a positive and
significant impact on investment decisions for MSME
actors. While the variables of age and gender were found
to have no significant effect on investment decisions.
Keywords :
Financial Literacy; Demography; Investment Decision; MSME.
This study examines and analyzes the
contribution of financial literacy levels and demographics
to investment decisions. The population in this study are
MSME actors spread across the Coastal Coast of
Gorontalo City, Indonesia. The research sample was 97
MSME actors. Sampling used non-probability sampling
method with purposive sampling technique. Data was
collected by distributing questionnaires. The variables in
this study are financial literacy and demographics (age,
education level, length of business, gender and income) as
independent variables and investment decisions as the
dependent variable. The method used in this research is
multiple linear regression analysis. The results showed
that the variables of financial literacy, education level,
length of business and income level had a positive and
significant impact on investment decisions for MSME
actors. While the variables of age and gender were found
to have no significant effect on investment decisions.
Keywords :
Financial Literacy; Demography; Investment Decision; MSME.
