The overarching aimed to unveil the contributions and challenges of resorts owners in Camarines Norte. Specifically, it described the demographic profile of the resort owners in Camarines Norte. In addition, it sought to identify if there a significant relationship between the profile and the contributions of resort operations as well as the profile resort owners and the challenges they encountered. The study utilized the descriptive-correlational method with a survey questionnaire which served as the main tool in data gathering. There are a total of 21 resort owners in the province which comprised the respondents of the study. Based on the data gathered, resort owners in Camarines Norte strongly agree that they contribute to the economic aspects of the province. The study also revealed the challenges encountered by resort owners in their operation in terms of their marketing which they considered moderate problem. Significant relationship between the profile and the challenges of the resort owners encountered in resort operations showed a statistically significant moderate positive relationship at between civil status profile and perceived challenges of the resort owners.

Keywords : Resort owners, operations management, human resource management, marketing, challenges.