Corporate Planning in the Digital Age: Challenges and Opportunities


Authors : Liberty R. Constantino; Lorie Ann L. dela Cruz; Ma. Dorothy W. Dordas; Noel B. Agustin

Volume/Issue : Volume 8 - 2023, Issue 5 - May

Google Scholar : https://bit.ly/3TmGbDi

Scribd : https://rb.gy/818vx

DOI : https://doi.org/10.5281/zenodo.7964590

The digital age has brought a significant change in the way organizations operated and it includes corporate planning. The aim of this study is to assess the challenges and opportunities in corporate planning in the digital age. The descriptive method of research was used in this study and data were collected using a survey questionnaire that was distributed through an online platform. Due to the limited and specialized population, twenty-nine (29) respondents who were involved in the corporate planning process are chosen from different agencies in Nueva Ecija. The results of this study showed that there are several challenges and the main cause of concern are the fast-changing nature of work and the skills gap. However, there are remedies that can be used to address those challenges and to improve its corporate planning. The study also revealed that there are a lot of opportunities brought by the digital era, and one of those is improved access to data analytics. The impacts of advanced technology in corporate planning are presented as well. The findings of the study can be used as a reference to navigate the challenges and leverage the opportunities in the corporate planning of different agencies.

Keywords : Digital age, Corporate Planning, Opportunities, Challenges, Remedy

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