Authors :
Elizabeth Nyakato; Dr. Imran Ibrahim Alasan
Volume/Issue :
Volume 7 - 2022, Issue 7 - July
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3CcI1jz
DOI :
https://doi.org/10.5281/zenodo.7003813
Abstract :
Small and medium-sized firms contribute
significantly to the economy of a country, but these
SMEs are often characterized by poor performance and
a high failure rate. This is typically attributed to a lack
of resources, such as capital, land, and skilled labour.
Despite the availability of such tools, many company
management experts assert that some SMEs
nevertheless fail because they lack a crisis management
strategy. According to the body of research, crisis
management planning improves lifespan and a
sustainable business environment since it involves
creating a strategy that aids SMEs in anticipating and
responding to the turbulent market by deploying their
provisions and capabilities appropriately. The study's
objectives are to investigate the current condition of
SMEs' crisis management planning in Uganda, as well
as how SME owners and managers perceive crisis
management planning and what factors could
necessitate the creation of a successful crisis
management plan for their companies. Diffusion of
innovation (DOI) and existing literature serve as the
study's theoretical foundations. They reveal how crisis
management planning has helped SME withstand
unanticipated crises. Future research is necessary to
validate the conceptual framework used in this study,
which will need the collection of empirical data that will
be submitted to descriptive and inferential statistics
using structural equation modeling (SEM). Thus, the
researchers have devised a model that can be applied to
actual data to evaluate the survival of SMEs in Uganda.
Keywords :
crisis management planning, small medium enterprises, owners/managers, Uganda, Diffusion of innovation (DOI).
Small and medium-sized firms contribute
significantly to the economy of a country, but these
SMEs are often characterized by poor performance and
a high failure rate. This is typically attributed to a lack
of resources, such as capital, land, and skilled labour.
Despite the availability of such tools, many company
management experts assert that some SMEs
nevertheless fail because they lack a crisis management
strategy. According to the body of research, crisis
management planning improves lifespan and a
sustainable business environment since it involves
creating a strategy that aids SMEs in anticipating and
responding to the turbulent market by deploying their
provisions and capabilities appropriately. The study's
objectives are to investigate the current condition of
SMEs' crisis management planning in Uganda, as well
as how SME owners and managers perceive crisis
management planning and what factors could
necessitate the creation of a successful crisis
management plan for their companies. Diffusion of
innovation (DOI) and existing literature serve as the
study's theoretical foundations. They reveal how crisis
management planning has helped SME withstand
unanticipated crises. Future research is necessary to
validate the conceptual framework used in this study,
which will need the collection of empirical data that will
be submitted to descriptive and inferential statistics
using structural equation modeling (SEM). Thus, the
researchers have devised a model that can be applied to
actual data to evaluate the survival of SMEs in Uganda.
Keywords :
crisis management planning, small medium enterprises, owners/managers, Uganda, Diffusion of innovation (DOI).
