Authors :
Kiran Sharma; Anshu Surve
Volume/Issue :
Volume 11 - 2026, Issue 10 - October
Google Scholar :
https://tinyurl.com/3njdaj65
DOI :
https://doi.org/10.38124/ijisrt/26Oct1632
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working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and
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Abstract :
Semiotics involves the analysis of meaning construction and transformation in terms of verbal, visual, and cultural semiosis. In the presented study, cultural semiosis is examined using the medium of children's literature with specific emphasis on the relationship between narrative, illustration, character depiction, and cultural meanings conveyed through these components. The NCERT Barkha books serve as an example of the study's central case with illustrations depicting social and cultural practices of India in such features as clothes, food, home life, gestures, games, and social interactions. At the same time, the paper extends theoretical examination of the issue to mythification and offers another illustrative example of Winnie-the-Pooh as a character whose cultural identity has gone beyond the original narrative of A. A. Milne. Using Ferdinand de Saussure's, Roland Barthes', Yuri Lotman's theories of semiotics and multimodality in children's literature, the study distinguishes between cultural representation and circulation of symbolic meanings after their naturalization. The reason for Winnie-the-Pooh being used as a comparative example, therefore, rather than an empirical case study, is that of Indian children's books. It is stated in the paper that illustrated children’s literature not only functions as a form of narrative media but as a signifying practice by which identity, values, memories, and ideology are constructed.
Keywords :
Children's Literature; Cultural Semiotics; Mythification; Cultural Memory; Illustrated Narratives; Semiotic Framework; Multimodal Discourse Analysis.
References :
- Saussure, Ferdinand De. Course in General Linguistics (trans. Wade Baskin). Fontana/Collins, London, [1916] 1974.
- Saussure, Ferdinand De. Course in General Linguistics (trans. Roy Harris). Duckworth London, [1916] 1983.
- Lotman, Y. Universe of the Mind: A Semiotic Theory of Culture. I. V. M. L. University Press, 1990.
- Lotman, Y. The Structure of the Artistic Text. M. I. T. Press, 1970.
- Lotman, Y. The Semiosphere. University of California Press, 2000.
- Lotman, Y. Culture and Explosion. M. I. T. Press, 2001.
- ECO, Umberto. A Theory of Semiotics. Bloomington, Indiana University Press, 1979 [1976].
- ECO, Umberto. Le signe. Le Livre de Poche, Brussels: Labor, 1988 [1971].
- ECO, Umberto. The Open Work (Trans. Anna Cancogni). Harvard University Press, 1989.
- ECO, Umberto. Semiotics and the Philosophy of Language. Indiana University Press, July 22, 1986.
- Sleeter, C. E., and Grant, C. A. Making Choices for Multicultural Education: Five Approaches to Race, Class, and Gender. SUNY Press, 1991.
- Nodelman, P. Words About Pictures: The Narrative Art of Children's Picture Books. University of Georgia Press, 1988.
- Barthes, Roland. Image, Music, Text. Fontana Press, 1977.
- Lotman, Yuri M. Universe of the Mind: A Semiotic Theory of Culture. Indiana University Press, 1990.
- Bharata, Natyashastra, Translated by Manomohan Ghosh, Asiatic Society of Bengal, 1951.
- Perry Nodelman, Words About Pictures: The Narrative Art of Children's Picture Books, University of Georgia Press, 1988.
- Emma Tarlo, Clothing Matters: Dress and Identity in India, University of Chicago Press, 1996.
- Reading Development Cell, NCERT, Barkha Series. New Delhi. D.O.A. 07.03.2025. https://ncert.nic.in/dee/barkha-series.php?ln=en.
- Milne, A. A. (1926). Winnie-the-Pooh. Methuen & Co.
- Barthes, R. (1972). Mythologies (A. Lavers, Trans.).
Semiotics involves the analysis of meaning construction and transformation in terms of verbal, visual, and cultural semiosis. In the presented study, cultural semiosis is examined using the medium of children's literature with specific emphasis on the relationship between narrative, illustration, character depiction, and cultural meanings conveyed through these components. The NCERT Barkha books serve as an example of the study's central case with illustrations depicting social and cultural practices of India in such features as clothes, food, home life, gestures, games, and social interactions. At the same time, the paper extends theoretical examination of the issue to mythification and offers another illustrative example of Winnie-the-Pooh as a character whose cultural identity has gone beyond the original narrative of A. A. Milne. Using Ferdinand de Saussure's, Roland Barthes', Yuri Lotman's theories of semiotics and multimodality in children's literature, the study distinguishes between cultural representation and circulation of symbolic meanings after their naturalization. The reason for Winnie-the-Pooh being used as a comparative example, therefore, rather than an empirical case study, is that of Indian children's books. It is stated in the paper that illustrated children’s literature not only functions as a form of narrative media but as a signifying practice by which identity, values, memories, and ideology are constructed.
Keywords :
Children's Literature; Cultural Semiotics; Mythification; Cultural Memory; Illustrated Narratives; Semiotic Framework; Multimodal Discourse Analysis.