The development of indigenous peoples' tourism has both positive and negative impacts. The number of visitors who come to the customary area hurts the erosion of the cultural values of the Baduy indigenous people. As a result, this becomes a threat to preserving and preserving culture sustainably. Currently, indigenous peoples-based tourism is more focused on mitigating negative impacts and identifying ways to ensure tourists have the opportunity to gain meaningful experiences from other cultures in a simpler life (Carr et al., 2016). The development of specific cultural tourism activities can permanently exploit natural resources, change the socio cultural composition and uniqueness of an area, and damage natural and cultural resources. This article aims to analyze the orientation of the cultural values of the Baduy indigenous people and explain whether these values can minimize the negative impact of tourism on the lives of indigenous peoples. The results of the study found that the dimensions of the cultural values of the Baduy people include Harmony (H), Egalitarianism (E), Readiness (R), Embeddedness (E), or what is known as HERE cultural values. HERE cultural values represent strengthening the cultural values of the Baduy Indigenous people in minimizing the negative impacts of tourism. The Baduy indigenous people have carried out all forms of strengthening cultural values for years. So that the number of tourists who come does not make the Baduy indigenous people leave their culture

Keywords : Orientation of cultural values, Baduy indigenous people, mitigating the bad impacts of tourism.