Authors :
Denmark S. Ruiz; Reshyl Gabat-Lopez; Carolyn M. Jayo; Jhona C. Cagol; Melchie A. Apura; Armando C. Caparida; Mariafe M. Caparida; Yonalyn A. Espero
Volume/Issue :
Volume 9 - 2024, Issue 1 - January
Google Scholar :
http://tinyurl.com/2we3ua5f
Scribd :
http://tinyurl.com/58n9mb9u
DOI :
https://doi.org/10.5281/zenodo.10522272
Abstract :
This study aimed to evaluate the satisfaction
level of respondents regarding online shopping,
specifically conducted at the Philippine College
Foundation in Valencia City, Bukidnon over two weeks
in October 2023. The survey gathered responses from
157 Bachelor of Science in Business Administration
students enrolled in the first semester of the 2023-2024
academic year, all of whom had experience with online
shopping. Descriptive statistics including frequency,
mean, and standard deviation were utilized by the
researchers to address the study's objectives. The data
collection involved a self-designed questionnaire crafted
to comprehensively capture the essential facets of the
study. The findings revealed a prevalent satisfaction
among respondents in various aspects of online
shopping, notably in terms of convenience, product
delivery, and product quality, which significantly
influenced overall customer satisfaction within the online
shopping context. This indicates a strong inclination
among respondents towards favoring online shopping as
a preferred method for making purchases.
Keywords :
Customer Satisfaction, Online Shopping.
This study aimed to evaluate the satisfaction
level of respondents regarding online shopping,
specifically conducted at the Philippine College
Foundation in Valencia City, Bukidnon over two weeks
in October 2023. The survey gathered responses from
157 Bachelor of Science in Business Administration
students enrolled in the first semester of the 2023-2024
academic year, all of whom had experience with online
shopping. Descriptive statistics including frequency,
mean, and standard deviation were utilized by the
researchers to address the study's objectives. The data
collection involved a self-designed questionnaire crafted
to comprehensively capture the essential facets of the
study. The findings revealed a prevalent satisfaction
among respondents in various aspects of online
shopping, notably in terms of convenience, product
delivery, and product quality, which significantly
influenced overall customer satisfaction within the online
shopping context. This indicates a strong inclination
among respondents towards favoring online shopping as
a preferred method for making purchases.
Keywords :
Customer Satisfaction, Online Shopping.
