Authors :
Achmad Zayadi; Ana Kurniawati
Volume/Issue :
Volume 6 - 2021, Issue 9 - September
Google Scholar :
http://bitly.ws/gu88
Scribd :
https://bit.ly/3rqitK8
DOI :
https://doi.org/10.5281/zenodo.5976054
Abstract :
The rapid development of industry 4.0 and
continues to grow, has ushered in humans in the human
approach with technology. In this development internet
and smartphone users who want to make transactions
online in the need to shop. Create a variety of
opportunities to create an e-commerce application that
can be accessed through a smartphone. Various ecommerce companies fight for competition between
competitors to keep users from turning to other ecommerce and can develop strategies. To get a good
strategy so that users do not turn away. E-commerce
application based on android as e-commerce that cando
various types of shopping online. In this study has the
goal to find out the convenience and pleasure of users
when using e-commerce applications based on
appearance. The method used in this study uses the
Structural Equation Model (SEM). The type of data used
uses primary data in the form of questionnaires obtained
from Google Form. Sampling uses non-random sampling
techniques. The results of this analysis can show that the
quality of information delivery and customer satisfaction
can be found to be an important factor for companies in
developing applications and customer decisions to make
transactions and re-order e-commerce applications.
Keywords :
Customer Satisfaction, User Experince, User Interface, Repurchase intentions.
The rapid development of industry 4.0 and
continues to grow, has ushered in humans in the human
approach with technology. In this development internet
and smartphone users who want to make transactions
online in the need to shop. Create a variety of
opportunities to create an e-commerce application that
can be accessed through a smartphone. Various ecommerce companies fight for competition between
competitors to keep users from turning to other ecommerce and can develop strategies. To get a good
strategy so that users do not turn away. E-commerce
application based on android as e-commerce that cando
various types of shopping online. In this study has the
goal to find out the convenience and pleasure of users
when using e-commerce applications based on
appearance. The method used in this study uses the
Structural Equation Model (SEM). The type of data used
uses primary data in the form of questionnaires obtained
from Google Form. Sampling uses non-random sampling
techniques. The results of this analysis can show that the
quality of information delivery and customer satisfaction
can be found to be an important factor for companies in
developing applications and customer decisions to make
transactions and re-order e-commerce applications.
Keywords :
Customer Satisfaction, User Experince, User Interface, Repurchase intentions.
