Authors : Daleep Kumar; Dr. Santosh Kumar Arsiya; Nagendra Shankar Srivastava

Volume/Issue : Volume 10 - 2025, Issue 2 - February

Google Scholar : https://tinyurl.com/yba4twsj

Scribd : https://tinyurl.com/mbp76ekx

DOI : https://doi.org/10.5281/zenodo.14965825

Abstract : From a business and promoting point of view, as per Nelson (2022), fulfilled clients share their encounters about an organization or business with others. A comfort test of 193 reactions was gathered in Chitrakoot district of Uttar Pradesh and the whole course of information assortment and examination required roughly three months finishing. Additionally, respondents' responses have been gathered through the use of a questionnaire survey. Every one of the information acquired has been dissected by different measurable techniques in Factual Bundle for Sociologies (SPSS). The unwavering quality of the information was checked by dependability examination. Additionally, descriptive analysis was used to describe the research paper's fundamental data characteristics; furthermore, regression analysis has been used to investigate the hypothesized connections between the variables. According to the findings, customer satisfaction is only influenced by information quality and e-service quality. It was likewise found that consumer loyalty emphatically influences electronic trust. In contrast, the findings demonstrated that customer satisfaction did not depend on website design or security. Overall, this research paper's findings will assist marketers in making decisions and developing and implementing effective online marketing strategies.

Keywords : E-Commerce, Customer Satisfaction, Website Design, Security, Quality of E-Services, Information and Electronic Trust.

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